Sometimes an industry just becomes a part of you.

Our founder’s families have been in the countertop industry for over 40 years. Personally, our founders have been working hands-on in the countertop industry for the last two decades. Their roles in the industry include those of a shop gopher, backsplash polisher, sander, templater, fabricator, installer, sales rep and manufacture’s rep.

Having served in just about every facet of the industry puts Countertops 101 in a very unique position to share the knowledge, insight and experience to help you make an educated decision about what countertop is right for your project.

At Countertops 101 we do one thing – Countertops.

We wake up each and every day with one goal – Make life better for our customers. We feel the best way to do this is through education and the sharing of knowledge.

Search Google and you will find an endless list of countertop companies that claim to be the “best,” followed by an endless array of countertop material options that claim to be the “best.”

What does “best” even mean? Best sales volume? Best quality? Best low price? Best service? Best warranty?

Countertop’s 101 is not trying to be the best.

We are striving to make life better for our clients, helping them to find the countertop solution that is best for their family’s needs and design style.

We won’t always tell you what you want to hear, but we promise to be honest, transparent and give you the knowledge you need to make a choice that is best for your family.


The Countertops 101 Advisors