Insights on Fabrication, Materials and Business Growth.

If you want to win more commercial countertop projects, conversion is the stage where everything either comes together or falls apart. Most fabricators understand positioning, targeting and even how to get in front of contractors, but they fail to consistently…

If positioning gets you taken seriously and targeting puts you in front of the right companies, penetration is where everything is won or lost. This is the stage where most countertop fabricators and sales teams fail, not because they lack…

If you want to generate consistent commercial countertop work, targeting the right customers is critical. Most fabricators make the mistake of trying to work with anyone who will give them a job, which leads to inconsistent revenue, high stress and…

If you want to win more commercial countertop work, positioning is everything. Most fabricators think they are competing on price or craftsmanship, but commercial clients (like general contractors, project managers and estimators) are evaluating something very different. They are not…